Do Packaging Aesthetics Really Matter?

Do packaging aesthetics really matter? Let’s think about that wine you bought for your New Year’s Eve party last night.

What is the perception of the wine in a box vs. the wine in the bottle?

Is Boxed Wine Better than a Bottle?

You might think that wine that comes in a bottle is a better product than what is inside the box. But let’s look at the actual packaging break down.

• Better Oxygen Barrier
  The wine within the box is sealed in a bag which is a better oxygen barrier. This means the wine will taste better for a longer time after opening.
    
• Better UV Barrier
  A box provides a better light (UV) barrier than a bottle.
    
• Better Sustainability
  Finally, the box contains 4x times more product than a similar size bottle (more sustainable packaging). 

So when it comes to packaging do aesthetics matter? Yes, absolutely! But, beyond looks, your approach to total packaging management can also make sure your product stays safe during transport. Packaging provides the first impression we have with products. The packaging generates the perception of the product inside, both good and bad.

Which package looks better to you?

Remember our blog ‘The Mold Hard Truth’?

Mold can even change your customer’s perception. (If a customer perceives that the packaging around their product has been compromised, then they also will wonder if the product itself has been compromised.)

What do you think of packaging aesthetics? Do they matter? Tell us your thoughts in the comments below.

Post by: Kent Longardner, Technical Sales Manager