And, yes, that means blue plastic pallets cost more. So do plastic pallets made in red, green, yellow or any other color in the rainbow. (Find out why in my next post on the five most popular colors for plastic pallets.) For now, let's look at the many benefits of buying plastic pallets in a specific color and why it's sometimes worth it to spend more.
They're more than just a prettier pallet, color can help a company:
- Improve Workflow Efficiency
Manufacturers and distribution channels boost productivity when color is used to assign pallets by plant function or material.
- Simplify Inventory Audits
Managers can get a quick count of inventory just by eyesight. Designated pallet colors are easy to spot whether on the floor or at the top of a pallet rack.
- Reduce Risk
For some companies, cross-contamination is strictly prohibited. Color helps handlers to visually identify the "right" pallet for each material or product.
- Meet Regulations
Need an FM-approved pallet to reduce fire risk? How about one for FDA or USDA safe handling? Pigmentation choices may come into play for approval or simply to make identification easier.
- Cut Down on Loss
Pallet theft is real. Many companies (including the US Postal Service) use color to mark pallets and make them less attractive to pallet poachers.
- Grow Brand Recognization
The most recognized brands rely on color to differentiate themselves from competitors. Custom color pallets offer another option for building brand identity.
Many plastic pallet manufacturers offer standard colors or can mix custom colors to match your brand. You should give some thought to your application before choosing a color. Some colors resist fading better than others. Some colors are better recognized in certain applications or could be confused with a competitor. Some colors are just better priced than others. A pallet professional can help you select the best color for your environment and needs.
What color pallet is right for you? Ask us in the comments below or share your own list of benefits for using pallets in designated colors.
Post by: Mike Cunneen, Director of Sales & Marketing