When your company wins an award, it's easy to get swept up in the excitement. I mean, who doesn't like to win? It is especially satisfying when you didn't even know you were competing for the trophy. But, it's also a time to take stock of how you got here and where you're going.
Pallet Enterprise Chooses Nelson Company
Earlier this month, Pallet Enterprise, the leading pallet and sawmill industry publisher, announced their picks for the Top Five Pallet Company Websites. It wasn't until that December 2019 issue went public that Nelson Company learned we had been hand-picked by the magazine for the newly-launched award. What a great way to cap off the year.
Winner Selection Focused on Four Criteria
The magazine looked for top performers among pallet manufacturers, recyclers and brokers located in the United States. Below are the magazine's judging criteria:
Keeping Up with Change
Two decades ago (has it really been that long?) a B2B company like ours could get away with a simple brochure website. That's far from reality today.
The expectations of the modern B2B buyer are shifting to match their everyday consumer experiences. It's probably no surprise to hear that 92% of B2B purchases now start with online search. The more noteworthy statistic is that 62% of B2B buyers pare down their vendor list based solely on digital content (Forrester).
This means our website is now part of our new business development team. Our strategy focuses on sharing problem-solving knowledge to empower our buyers and steering the direction of our history-rich brand to stand out in a sea of sameness. And that's just the tip of the iceberg.
The Bigger Prize
It is humbling to be recognized, especially among so many worthy competitors. As I scan the horizon, I realize that my appreciation extends beyond the impressive win for our website. I'm actually celebrating all of the fantastic team members that work tirelessly to understand and support our leadership's strategic vision, both online and off.
That's the bigger prize. The confidence of knowing you're surrounding yourself with the best team for keeping up with change and helping to move your business forward.
If you're ready to move your own business forward with a nimble transport packaging partner like Nelson Company, let's get talking.
Post by: David Caltrider, President
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