In today’s marketplace the packaging industry is massive. Every detail and component costs money. Understanding the costs of packaging begins with understanding the most important features of packaging. These features are key as your items move throughout the package environment. The package environment includes all the hazards packaged products may see, including physical and environmental.
Let’s take a look at four of the most important features of packaging and examples of each.
The most basic packaging function is containment. It is the ability to hold the product during the package environment.
Example: Containing liquid from leaking during shipment
Protection maintains the integrity of the product throughout the package environment. The packaging should protect the product so it can be delivered intact and unbroken.
Example: Properly protecting products from vibration, shock, moisture during the distribution environment
It is important for your packaging to communicate. The packaging must convey information through verbiage, signs, symbols, etc. The packaging must properly identify its contents. This is often regulated for safety.
Example: Identification of the product size, ingredients, color, manufacturer, or location
This is the package function that deals with performance, function or "ease of use". Packaging should help the consumer use or transport the product and reduce effort or time to utilize.
Example: Resealable or Reusable packaging like clip crates
Still wondering about your packaging? Leave us a comment below and we will explain it further.
Post by: Kent Longardner, Technical Sales Manager